Marketing plan for a software company

A company can also try to integrate it with Google Calendars, so that customer can configure Gmail on his phone and get access to Google Calendars as well Westwood, Price: Give a detailed summary of the pricing approach. The company is selling products at various price levels, and adds the number of features as pricing increases as shown below:.

New Pricing if any :. The company sells this software through its website. The number of features gets added as per the price customers is paying. Current Promotional Tactics:. The company has been focusing on personalized promotion, with very weak online marketing. Secondly, the company also focuses more on the word of mouth publicity from existing customers.

The company can start using Google AdWords to promote the products. The company could publish advertisements in local business magazines for startups or entrepreneurs, or small businesses, where many prospective target customers read. The company should also improve its retailing strategy selling product through-. Similarly, it can start focusing on wholesalers or distributors for large size orders.

It should approach cloud providers like Amazon, Google, Microsoft sharing revenue percentage with them; advertising on their website etc. Program 1: Creating mobile app for record locators, for Android and iPhone users, publish it on App marketplace, at a very low price, so that business owners could start observing Profile Gorilla products. Place: Mobile App Marketplace. Promotion: through mobile apps, ads on Google Play and iOS app marketplace.

Product: All products currently offered by the company. Price: Select Pay per click, and minimum payment for weekly subscription basis. Increase the expenditure, provide better pay per click rate, so Google shows Profile Gorilla software at the top.

Place: Through custom software development companies and agents like Cognizant Technology, Sapient, etc. Promotion: The software companies go to client location and suggest what kind of software client should take, and they can suggest Profile Gorilla. As this is the personalized suggestion and out-of-box reporting facility readymade samples, and could be shown right away during marketing pitch , it will be more effective Purelybranded, This section highlights the potential impact of each of your programs.

After discussing the cost associated with each program, forecast your projected sales and revenue for each program think sales to continued customers, sales to new customers, and sales of products not related to your core product.

Lastly, provide your projected ROI and Profit. The numbers used to project costs, sales, and ROI should be based on research and data. Marketing Program 1: Mobile App development and selling. Projected Sales and Revenue: These sales will occur only on new customers. In this way,. Projected Costs: Select Pay per click, and minimum payment for weekly subscription basis. Marketing Program 3: Selling through Agents like software development service providers etc.

Projected Costs: The major cost will be in the personalized visit to these software companies, convincing them to do marketing of Profile Gorilla software products to new clients that ask these agents for software consultancy.

Projected Sales and Revenue: These sales will occur only on new and existing customers of the agents. How are you going to implement your new ideas? The company should implement the proposed marketing plans in below sequence:. It should select high expenditure, high-frequency and display package from Google AdWords and CNET, as it would provide more visibility initially and company can check the effectiveness of it as well, and accordingly decide to continue or reduce the marketing expenditure.

The company would internally design an add display ad content, and then Google AdWords could be started by just a subscription and right away. For this, Profile Gorilla will have to search the internet, online resources, to know which companies are prevalent in Florida region, so that a face-to-face visit could be made with them.

Moreover, the company should also approach many such agents in Silicon Valley California market as there could be more chances of success over there a large number of agents, more chances to make collaborations with at least few of them. The company should develop the mobile app in the end, and publish it on the market place. It can publish it on the app-marketplace and monitor the ad frequency on monthly basis to improve effectiveness.

Size of each subscription and duration of subscription. Marketing Program 2 Evaluation — Collaboration with Agents — software development companies. Size of each subscription and duration of subscription by customers.

Total expenditure and Total Revenue analysis on monthly basis. Number of new customers getting added on monthly basis;. Copyright Privacy Policy Contact Us. Software Company Marketing Plan Example.

Executive Summary. You can also use our time-saving Software Company Business Plan Template pack as well as this SaaS business planning package if you are planning a Software-as-a-Service business.

These are the templates we use in our professional consulting engagements with great customer feedback. Alternatively, click here for our list of the best other business plan templates, tools, and resources. We also offer a fixed price consulting service to review and provide written input on your software business plan and strategy.

Do you have a way to offer your product or service on a subscription basis rather than a one-time license fee? In some cases, a combination of the two is the best model. This can be an easy change to make, without significant impact to your software business plan.

However, make sure you have the ability to provide some level of ongoing value-add to your customer additional continued support, ongoing consulting or customization, frequent component updates, etc. If your product lends itself well to componentization this can be a good way to go.

Not only would you componentize your product in the software development lifecycle, but figure out ways to offer components individually priced and licensed. If your menu of options is large enough, with frequent changes or updates, this can provide you some recurring revenue without a substantial change in the software development business plan, customer base or sales strategy.

A lot has been written about the move toward software-as-a-service, offering software over the web as a subscription service, while the software itself is hosted by a 3rd party or by the ISV themselves. Business customers are now adopting SaaS in many business functions and vertical industries.

SaaS can also lower the initial adoption cost for the customer, making the SaaS model more attractive in times of limited budgets. You could consider completely moving your product to the SaaS model, or offering two different options to your customers: one the traditional license, and the other a lighter hosted service.

We are also prepared to ensure that our workers are well paid and have welfare packages that are the best in similar categories across start-ups such as ours in the industry. We will also ensure that the working environment is not only conducive but is one that will enhance their skills and make them more productive. In order to determine if we were engaging in the right concept for our business, we hired the services of brand consultants who were not only reputable but the best here in San Francisco — California to let us know if it was worthwhile going into the business now.

The business consultants took a deep look at our strengths, weaknesses, opportunities and threats to allow the know what we were likely to face starting and running our business here in San Francisco — California, and in the United States of America as a whole.

The results of the SWOT analysis that was conducted on our behalf are as follows;. Our strengths are numerous and lie in the fact that we have the right business structure that will ensure that we conquer this industry. Our software developers are the best there is and have the expertise and experience to enable us attain our goals and objectives.

We are also involved in ensuring that our software pass through quality process, reason we have external testers who run several tests on any of our software before it is released. Finally, our owners have the necessary experience that would make our being at the top a piece of cake, as both have more than 30 years experience in the software industry both as developers and in managerial positions. There are few weaknesses that we identified for Doodle Tech Inc.

Also, there is the other fact that we are located in an area where there are other software companies, making our location a bit saturated. We are however confident that we would be able to battle whatever weaknesses might crop up during the course of running or starting the business. There are so many opportunities available to us as there are new market segments that we have identified which would likely generate money for us.

There are so many strategic alliances which we would engage in so as to have a foot into other target markets and generate more revenue for our bottom line. We also have the opportunity of moving into the international market as our software is such that has no boundary limits. Finally, we would fully tap into the internet in order to promote and increase awareness for our brand.

Threats are external factors that cannot be controlled by a business; however any serious business should not only be prepared for threats but also have ways by which these threats will not be allowed to totally affect the business. Some of the threats we would likely face at Doodle Tech Inc. We are fully prepared for any threats we are likely to face, as we have strategies on ground to battle such threats. The trend in the software industry is that most software firms or companies are located in clusters in identifiable locations.

This is due to certain facts such as these companies wanting to be close for competitive and industry purposes and also most software companies depend on one another to be able to carry out certain functions or complete certain specific tasks for clients. To however remain relevant, software companies must always remain innovative and unique in their offerings and services.

Another trend with software companies is in its publicity and promotion activities. Intense promotional activities will also help in getting a huge share of the market. Lastly, software cannot work without any device and so goes hand in hand with new or existing technology; which is why most software companies try to partner with technology firms so as to create new software or upgrade existing software for these firms. This goes to show that software industry is dependent on the technology and manufacturing industry in order to survive or thrive.

Almost everyone makes use of software and have either bought directly from the developers or indirectly via owning a device. This means that the target market for any software development company is wide. We however have mapped out a strategy that would allow us gain a vital share of the target market. One of our first strategies is in conducting a thorough market research that would enable us understand the market we are to go into and know what they expect from us and what our obligations are towards them.

The result of the market research of the market research showed that we were in business to develop software or offer other kinds of related services to the following people;. Our competitive advantage. Just like any other business that is established to make profit, we hope to be able to compete favorably against our competitors in the same industry. What to Upload to SlideShare.

Embed Size px. Start on. Show related SlideShares at end. WordPress Shortcode. Share Email. Top clipped slide. Download Now Download Download to read offline. Software company marketing plan outline Jun.

Daniel Stiel Follow. Fleet Credit Card Study Mobile Ordering Solutions. A few thoughts on work life-balance. Is vc still a thing final.